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Privacy policy

Privacy Policy
Last Updated: [June 2025]

At Guitar Warehouse, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and share your data when you visit or make a purchase from our website: www.guitarwarehouse.co.uk (the “Site”).

Personal Information We Collect

When you visit our Site, we may collect the following types of personal information:

1. Device Information

This includes:

  • Web browser type and version

  • IP address and time zone

  • Cookies and tracking technologies

  • Information about pages or products you view, referring websites, and browsing behaviour

We use cookies, log files, web beacons, tags, and pixels to collect this data. Learn more about cookies at www.allaboutcookies.org.

2. Order & Customer Information

When you make a purchase or attempt to do so, we collect:

  • Your name

  • Billing and shipping address

  • Email address and phone number

  • Payment details (including card or finance information)

If you choose to apply for finance, we may also collect additional verification data as required by our finance partner(s).

How We Use Your Personal Information

We use your data to:

  • Process orders, including payment, shipping, and confirmation

  • Communicate with you regarding orders or enquiries

  • Detect and prevent fraud or potential risks

  • Offer tailored marketing communications (with your consent)

  • Support finance applications (where applicable)

We may also use browsing and device data to improve site performance and your shopping experience.

Sharing Your Information

We only share your information with trusted third parties, including:

  • Shopify, our e-commerce platform – Shopify Privacy Policy

  • Google Analytics, to understand site traffic and usage – Google Privacy Policy

  • Marketing and finance partners, for processing your order or application, only with your consent

We may also share information to comply with legal obligations or to protect our rights.

Behavioural Advertising

We may use your data to deliver personalised ads via:

  • Google Ads

  • Meta (Facebook/Instagram)

  • Bing Ads

You can opt out via:

Your Rights (UK & EU Customers)

Under the UK GDPR and Data Protection Act, you have the right to:

  • Access the personal data we hold about you

  • Request corrections or deletion

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

Data Retention

We retain order and customer information unless you request its deletion. This helps us meet legal and business requirements, such as returns, warranty, and accounting.

Finance Applications

Where you apply for finance through our Site, your information will be shared securely with our authorised finance partner(s). These providers are fully regulated by the Financial Conduct Authority (FCA), and your data will be handled in line with their own privacy policies.

Site for Adults Only

Our website and services are not intended for individuals under the age of 18.

Updates

We may revise this policy from time to time to reflect operational or legal changes. We recommend reviewing this page periodically.

Contact Us

For questions about this policy, or to exercise your data rights, contact us at:

Email: sales@guitarwarehouse.co.uk
Post:
Re: Privacy Compliance Officer
Guitar Warehouse (Mayalls Music Ltd)
9 Bangor Road, Conwy, LL32 8NG
North Wales, United Kingdom